V7.21: 3 Website Tips that will Increase Your ROI
As you know from our last blog, user experience is absolutely everything. One negative experience – particularly on your website- and the person will never come back. If the user experience is trash,...
View ArticleV8.6: Solving Brand Awareness Problems You Didn’t Know You Had (Or Maybe You Do)
In marketing, we all have that elusive white whale in our purview: brand awareness. For those of you lucky enough to work for or own large, well-recognized companies, well good for you, that’s awesome!...
View ArticleV1.2: Branding For Conversations
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact. So, for all of you who...
View ArticleV1.3: Don’t Forget Personality
You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet,...
View ArticleV3.21: Rebranding For Success Or Failure
A successful marketer knows that eventually you have to update your brand in order to evolve with the times. It is important to keep things relevant. However, it can be very detrimental if you do it...
View ArticleV3.25: Personas Revisited
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always...
View ArticleV3.47: When Opportunity Knocks
It is no secret how much I love TED Talks and recently I came across a great one that I’m sure we can all relate to. Creator of films like Supersize Me, A Day in the Life, The Greatest Movie Ever Sold,...
View ArticleV6.31: Your Mission If You Choose To Accept It
Mission statements, brand statements, and company goals– whatever words you want to use here all boils down to the same thing. What does your company stand for? What are the goals, values, ethics,...
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